Friday, February 1, 2013

cha winter 2013 : heidi swapp

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I only had time for a quick dash through the Heidi Swapp booth while at CHA Winter 2013, but I did manage to snag photos of all the new goods while I was there! The booth was packed (as was the Pink Paislee booth next door) with people on the first morning of the show, and the customers all sounded pretty excited!

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With this release Heidi is sticking with things have been proven winners in the past, which means that there was of course an update to her Memory File collection! As with her previous collections, the new Memory File items coordinate with her newest paper line, Serendipity, which we'll see more of a little later in this post.

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Heidi's Foto Stacks mini albums and vintage style labels were nearly instant sellouts for her first release, and she's brought back new versions of both.

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There's also a small new addition to the Memory File concept this season- the Memory File album, with lots of different colors, designs, shapes, and sizes of pages inside of a neatly bound book.

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Color Shine was definitely a big hit for Heidi Swapp and Pink Paislee at CHA Summer 2012, and these shimmery mists were still going strong at the Winter show.

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Color Pop is a twist on Heidi's Color Magic line from her previous release. Instead of areas of white resist, there are pops of color that won't take up the pigment from your mists or inks, allowing you to make your own color combinations.

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Color Pop includes a full collection of both Memory File accessories and patterned papers.

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Clear Pop is reminiscent of Heidi's wildly popular "ghost shapes" from her days with Advantus. Her new items include lots of color printed atop the acrylic pieces, and there are many designs to choose from!

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I'll round out our tour of Heidi Swapp's booth with a look at her new paper collection, Serendipity, an awesome new frame designed to hold the mini album that was released at the Summer show, and a few more of the fabulous projects that were scattered around.

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You can keep an eye out here at Two Peas in a Bucket for the arrival of Heidi's new releases!