Tuesday, February 14, 2012

cha winter 2012 | ek success | martha stewart

Part 2 of our 3 part journey into the EK Success CHA Winter 2012 booth takes us on a tour of the new offerings in the Martha Stewart Crafts line.

First up on the list is something that I didn't see demoed until the last day, but as soon as I did I knew I had to shoot a video of it (you'll find that posted over at Scrapbook Update)- Martha Stewart's Crafter's Clay (I've also heard it referred to as ClayCraft and Paper Clay). At first glance it might not look like much of a papercrafting product, but then I spotted on the demo table one of the tiny flower molds that looks an awful lot like the cabochon flowers that have been a huge trend in the scrapbooking industry for the last year or so and knew I had to investigate further.

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You can see an example of the product of those little flower molds in the centers of two of the paper flowers and also on the card below.

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Crafter's Clay can be mixed to create any color you need (a handy mixing chart is included) and will air-dry in 24 hours to a feather light shape that's still sturdy enough for scrapbooking and other paper crafting projects. Sweet!!

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Yes, yes, the cherry blossoms, I was drawn to them...

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Punches are one of the most popular tool items in the Martha Stewart Crafts lineup, and there are a few new ones coming out this season including a Punch All over the Page doily design (and a regular doily, too) and a cute little heart that's all ready to be strung up on a ribbon or twine.

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New paper rolls are coming out, too, sized perfectly for use in either the border or shape punches.

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I've already seen these cutting guides in my local Michaels store, so I know they're available already. They come in two different styles and help to create some of the gorgeous paper party decorations that are shown below.

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Speaking of parties, you just know that there are some great new Martha Stewart party supply items coming out, too! I spotted some new decorative packaging, cupcake wrappers, and tissue paper crafting kits (imagine those big tissue paper pom poms shrunk down to fit into a tablescape) on this board.

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There are new embellishments being added to the everyday papercrafting lineup, as well.

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I totally, totally love these gold butterfly stickers!

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This new Essentials Paper Pad includes glittered sheets, and there are two sets of matching border strips available.

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I also spotted these pretty layered fabric flowers on another wall.

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This new paper line (why, oh why doesn't Martha put a name on her paper packs?!?!) has a fresh, spring-y feel to it with touches of patchwork quilting thrown in. I love the aqua and red punches!

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I also totally love these cut li'l cupcake stickers!

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And these teeny tiny stickers looked like they'd be just perfect for layering up in an embellishment cluster.

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And of course there were some gorgeous projects on display, as well. This wedding dessert buffet setup wasn't quite a pretty as the one at the summer show, but it does show off the product quite well.

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I most often find Martha Stewart products at my local Michaels store, but you can also find them at Two Peas in a Bucket and Scrapbook.com.

I'll be back in a little while with one of the big hits of the whole show...by Jolees!!